Strategic Insight, Human Judgment, Real-World Impact
I help organizations build UX research practices that inform better product decisions, scale with integrity, and stay grounded in real people, especially in an AI-enabled world. I help researchers build and growth practices, develop research skills, and drive their careers.
With more than 20 years leading research, research operations, and customer experience strategy, I partner with teams that need more than a report. Together, we create the systems, research programs, and decision practices that turn customer evidence into meaningful action.
As a Top1% mentor on ADPlist and a UXR leader, I bring empathy, understanding, and experience to my mentoring and coaching. Together we develop your career trajectory, strengthen your confidence, and develop skills that will help you in the job market and your job.
Through Researcher-in-the-loop AI-enablement, consulting AI and research start-ups, and directing AI UXR initiatives for SaaS and B2B platforms, I bring expertise and practice to your UXR & AI goals and transformations.
Who I help
Research that moves organizations forward
Coaching that moves researchers forward
Whether you are building your first UX research capability, scaling a growing practice, navigating a complex product decision, or figuring out how AI fits into research responsibly, I can help.
I bring hands-on leadership experience from enterprise SaaS, legal and financial technology, privacy and compliance, telecom, e-commerce, and real estate platforms. My work sits at the intersection of research rigor, product strategy, organizational design, and practical decision-making.
For organizations
Build research capability that lasts, from a focused strategic conversation to embedded fractional research leadership.
Establish or strengthen a UX research program
Create scalable ResearchOps and insight-management systems
Design AI-enabled research workflows with human judgment and governance
Align research, product, design, and leadership around what matters most
Conduct User Experience research with a focus on business outcomes and decision support
For research teams and leaders
Move research from a service function to a strategic partner.
Define operating models, standards, and team rhythms
Improve stakeholder engagement and insight adoption
Build team capability through mentoring and practice development
Create a clear path from evidence to roadmap and investment decisions
Conduct User Experience research with a focus on business outcomes and decision support
Teach and mentor on UXR methodologies, methods, processes, issues, and risks
For UX professionals
Build a career strategy that reflects the value you already bring.
Navigate a UX research job search
Strengthen resumes, LinkedIn profiles, portfolios, and interview stories
Build a practical career roadmap
Develop confidence as a researcher, manager, or research leader
Learn and apply UXR methodologies, methods, processes, issues, and risks
Experience across complex products and organizations
I have built and led UX research practices, shaped executive decisions, improved customer journeys, and helped organizations operationalize research at scale. My work has influenced product adoption, conversion, retention, roadmap prioritization, and AI investment decisions.
At Intapp, research helped identify a 75% task-failure rate in a high-risk AI-assisted workflow, informing a no-go decision and reshaping the organization’s approach to AI investment and trust. Across my work, I have helped drive a 30% lift in AI feature adoption, modeled $4–8M in annual business impact, supported a 15-point NPS increase, and contributed to measurable gains in mobile and checkout conversion.